The conceptualization, planning and implementation of events, in particular in cooperation with local organizations and authorities; the coordination and supervision of temporary infrastructure and facilities and the on-site management of event-related services; the company may also engage in any other activity that has a direct or indirect connection with these purposes; it may in particular establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts that are suitable for developing and expanding its purpose or are directly or indirectly related to it.