The company's purpose is to provide consulting services in marketing and advertising, including market research and public representation, as well as all types of IT services. Furthermore, it can engage in the trade of goods of all kinds, make investments, provide mediation and management of real estate of all kinds, as well as agricultural and forestry services. The company can also file, own and trade patents. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.