The purpose of the company is: the purchase, sale and management of participations in companies in Switzerland and abroad, as well as the provision of all services in these areas; the publishing, design, creation, manufacture, distribution, promotion, trading and distribution of all games, on all media, books and all leisure, decorative or furniture items. To this end, the company may undertake all commercial, financial and artisanal operations directly or indirectly related to its corporate purpose. It may establish branches in Switzerland and abroad. It may grant loans or guarantees to its associates and third parties, act as guarantor for loans subscribed by associates or third parties, secure these loans by issuing or pledging mortgage securities or by subscribing to any other financial commitment.