Creating and designing consumer goods, in particular in the fields of fashion, home goods, art, accessories, measuring and analytical instruments as well as software; Providing consulting services, in particular for economic problem-solving; Offering training and publications in the aforementioned areas. The company can establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire similar or related companies or merge with them, and enter into all transactions and conclude contracts that are suitable for promoting the purpose of the company or are directly or indirectly related to it. It can acquire, manage, encumber and sell real estate, copyrights, patents and licenses of all kinds.