The company's purpose is the design, manufacture and sale of watches, jewelry and jewels, luxury goods, leather goods, fashion accessories and writing instruments, testing of product concepts, material research, feasibility studies, engineering and 3D studies. The company may establish branches, participate in other domestic and foreign companies, acquire or merge with similar or related companies, acquire or sell real estate, and enter into any business and conclude any contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.