The company's purpose is the design, development, manufacture and trade of watches, movements and other parts related to watchmaking. The company may also use, acquire or dispose of all intellectual property rights, including granting or taking licenses or sub-licenses, as well as deploy all activities suitable to promote or facilitate the development of its business and the achievement of its corporate purpose. The company may acquire, hold and manage participations in any type of Swiss or foreign companies. The company may establish branches or subsidiaries in Switzerland and abroad. The company may grant loans or other financing to its shareholders (direct and indirect) or sister or affiliated companies, as well as provide all types of collateral to secure the obligations of said shareholders and companies, including by creating pledges, by transferring assets in trust or by issuing a guarantee.