The company's purpose is to support private and public actors, particularly in terms of traceability, sustainability, and fairness, by providing services in the areas of brokerage, consulting, business development, marketing, and innovation. The company also aims to hold, manage, and administer participations in all types of companies, both in Switzerland and abroad, excluding all operations subject to the LFAIE. Furthermore, the company may engage in any other activity that has a direct or indirect connection with these purposes; it may, in particular, establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations, and conclude all contracts that are suitable for developing and expanding its purpose or are directly or indirectly related to it.