The company aims to provide services in the areas of courses, administration, design of advertising media, graphics, video productions, printed materials, consulting and marketing, buying and selling, as well as trading of products of all kinds, event technology, event organization, live productions, sponsoring in the music sector, as well as animal breeding and animal/person transport. The company can establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, found or acquire such companies, or merge with them, and conduct all business and carry out all commercial, financial, and other activities that are directly or indirectly related to the company's purpose or are suitable for promoting it. It can also acquire, hold, encumber, and sell real estate.