The company's purpose is to organize events and manifestations in Switzerland and abroad; to trade and sell, either on its own account and/or on behalf of third parties, goods and products of all kinds, particularly in direct or indirect relation to these events; to provide services in the fields of marketing and international trade, to bring together parties in the event industry, and to develop B2B partnerships. The company may act as an advisor, agent, broker, intermediary, or distributor. The company may carry out all financial, commercial, or industrial operations, whether movable or immovable, except for any operations prohibited by the LFAIE, create branches or subsidiaries in Switzerland and abroad, participate in all enterprises having a direct or indirect connection with its purpose, and grant loans or guarantees to associates or third parties, if it serves its interests.