The company aims to provide services in the cosmetics and wellness sector, in particular facial and body cosmetics, depilation, manicure, pedicure, permanent make-up, eyelash extension, facial treatment and anti-aging, trade and distribution of goods of all kinds, in particular cosmetics and wellness products, as well as the operation of an online shop. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide security for liabilities of affiliated companies.