The company's purpose is to provide consulting and services in the fields of advertising, communication and online, as well as the development of software related thereto. The company may establish branches and subsidiaries in Switzerland and abroad, participate in or acquire companies in Switzerland and abroad on its own account or for the account of third parties, establish, acquire, sell and/or finance such companies, and carry out commercial, financial and other activities that are connected with the company's main purpose. The company may acquire, license, dispose of, sublicense, evaluate or have evaluated industrial property rights or license rights. It may also acquire, encumber, hold and sell real estate in Switzerland and abroad, and arrange financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.