The operation of a specialized bicycle trade, in particular electric bicycles, including the sale and repair of bicycles, the sale of spare parts and accessories; as well as any activity in the field of soft mobility. The company may create subsidiaries in Switzerland and abroad and branches, as well as hold participations in all companies in Switzerland and abroad. The company may acquire, hold and dispose of commercial properties, exclusively for commercial use if they are located in Switzerland, and intellectual property rights. The company may carry out all commercial, financial or other operations that are directly or indirectly related to its purpose. The company may grant loans or guarantees to its associates and the companies in which it participates and act as guarantor for them.