On its own account or on behalf of third parties, both in Switzerland and abroad: the publishing activity in general, and in particular the creation of articles, journalistic services, books and turnkey editorial projects, as well as the non-addressed dissemination of advertising material, gadgets, publications, magazines, newspapers, periodicals and audio-visual publications, as well as the creation and digital printing of posters, flyers, brochures and advertising material in general; the study, development and consulting of communication strategies, press offices, marketing plan editing, as well as market studies and research; the organization of events and public relations, promotions of any kind with related resource management in general; the purchase, sale, management, receipt for use and granting of use of technologies, technical know-how, industrial patents, trademarks, licenses and intellectual property rights in general; the creation of new brands following the naming and taking care of the marketing and communication policies related to the aforementioned brands; the assistance and development of websites, as well as the acquisition and sale of domains, also in terms of brand and corporate identity; the identification of the visibility thresholds of advertising campaigns, the selection of the most effective media tools in terms of redemption and contacts; the coordination of projects that integrate different skills, tools and professionalism to achieve brand positioning, brand awareness and brand image improvement objectives both offline and online; the import, export, purchase, sale, rental, trade in general of means of locomotion (cars, motorcycles, boats, helicopters and aircraft of various displacements) and related accessories, as well as the marketing and distribution of products in general, with particular reference to the telecommunications, cosmetics, pharmaceutical and automotive sectors and related accessories. The company may also carry out activities of granting loans, guarantees also mortgage, sureties and guarantees also in favor of third parties, excluding however the exercise of banking and insurance activities. The company may also acquire, encumber, manage, administer and sell real estate in Switzerland and abroad, as well as participate in real estate companies and enterprises with headquarters and/or activities in Switzerland and abroad, on its own account or on behalf of third parties, also in a fiduciary capacity, in compliance with the applicable regulations. The company may assume interests and participations in other industrial, commercial, financial and service companies in Switzerland or abroad, in the sectors related to the corporate purpose or in other sectors, and open branches and subsidiaries in Switzerland and abroad. Finally, the company may carry out all commercial, industrial and financial operations or of another kind deemed necessary or useful functionally connected with the corporate purpose or aimed at achieving it.
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