The provision of all consulting, support and services in marketing, communication and project management in the strategic definition and implementation of projects related to sponsoring, partnerships, patronage, mainly related to sports and entertainment, and, on the other hand, all services related to the fields of sports, culture, entertainment, education and leisure. The company may also: establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad; carry out all financial, commercial, industrial, movable or immovable operations directly or indirectly related to its purpose; grant loans to its associates or third parties, guarantee loans subscribed by its associates or third parties, secure these loans by issuing or pledging mortgage securities or by subscribing to any other financial commitment, pledge these assets to secure any claim.