The company's purpose is: - the operation of a communication agency active in the fields of visual communication, namely visual identity, advertising, publishing, illustration, advertising and marketing consulting, design and production of marketing objects and products; - the purchase and sale of real estate and, in general, any commercial, service and consulting activity in the field of real estate, including the study, development, planning and implementation of any real estate project; - any service and consulting activity in the field of real estate brokerage, management and expertise; - the organization of events and events, seminars, catering services and development of projects of all kinds. The company may carry out all real estate transactions directly or indirectly related to its purpose, except those prohibited by the LFAIE. It may create branches or subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies. The company may also operate any trade or industry developed by its own means or developed through franchising or licensing. It may also create, register, acquire or operate any patent, trademark, patent or license. The company may grant or request loans to its associates, subsidiaries or related parties and carry out all commercial, financial or other transactions that directly or indirectly pursue its purpose.