The company's purpose is e-commerce, namely the operation of websites and the online sale of various products, as well as the operation of a communication agency, namely all activities related to the field of photography (portraits, products, events), the production of videos on all media (advertising clips or reports), graphics, website creation, and digital marketing. It may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, acquire or sell real estate, carry out all operations and conclude all contracts suitable for developing and expanding its purpose or directly or indirectly related to it. All of the above: subject to the activities prohibited by the LFAIE.