The company's purpose is to assist in the introduction, commercialization, and development of any type of products and services in Switzerland and/or abroad, as well as the development and consulting of communication and marketing strategies, including the creation of marketing plans, and consulting in the field of market research and studies, in the field of research and selection of qualified professionals and companies, as well as in business organization in the aforementioned sectors and personnel training. The company may also acquire, sell, distribute, manage, receive, and grant the use of projects, technologies, know-how, patents, trademarks, licenses, and intellectual property rights. The company may directly or indirectly acquire interests and participations in other companies or industrial, commercial, financial, and service enterprises in Switzerland or abroad, in the sector related to the company's purpose, and open branches and subsidiaries in Switzerland and abroad in the sector related to the company's purpose. The company may also acquire, develop, encumber, manage, administer, and sell real estate in Switzerland and abroad, as well as participate in real estate companies and enterprises with headquarters in Switzerland or abroad and/or with activities in Switzerland or abroad, in compliance with the applicable regulations, but in Switzerland limited only to operations that are not subject to the Federal Law on the Acquisition of Real Estate by Foreigners (LAFE). Finally, the company may carry out all commercial, industrial, and financial operations or of any other kind deemed necessary or useful, functionally connected with the company's purpose or aimed at achieving it.