The company's purpose is the purchase, sale, development and trade, both in Switzerland and abroad, of luxury goods, finished products, vehicles, as well as corporate participations. The company also aims to research and manage sponsorships, organize and implement events, manage sports athletes, actors and personalities, wholesale, retail and production of coffee, creation, sale and management of restaurants, pizzerias, pubs, discos, nightclubs, as well as the creation, buying and selling of musical television formats, press office activities, creation of websites, online platforms and similar. The company may also provide consulting services to third parties in the trade of the aforementioned goods and products. The company also aims to purchase, develop, sell, build, renovate, maintain, administer and design real estate and land both in Switzerland and abroad. The company may participate in other companies that have the same purpose or that carry out activities complementary to the same. The company may also grant loans and/or direct or indirect financing to third parties, including shareholders of the company or companies in which they participate, and issue guarantees of any kind to its subsidiaries. The company may carry out independently or through third parties any direct, indirect and/or collateral activity deemed useful, preparatory or derived from the achievement of the company's purpose.
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