The company's purpose is the purchase, sale and trade of all types of goods, in particular online, in Switzerland and abroad, excluding operations prohibited by the LFAIE. The company may establish branches, acquire participations in all companies, purchase or establish similar companies, carry out all commercial, financial, industrial, movable or immovable transactions that are likely to develop its purpose in direct or indirect relation to the latter; grant loans or guarantees to associates or third parties, if it serves its interests.