The company aims to operate electronic trading platforms (e.g. online shops), import, export and sell goods of all kinds, in particular mobile phones, tablet accessories, decorations, accessories, cosmetics, etc. It can acquire, hold and sell real estate. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad. It can also carry out all commercial, financial and other activities that are directly or indirectly related to the purpose of the company.