The company aims to operate a concept store as well as import, trade, advise on, and sell goods, particularly in the areas of household and home furnishings, home accessories, household products, room fragrances, cosmetics and wellness products, jewelry, toys, food, non-alcoholic beverages, and gifts. The company can organize events and courses as well as conceive and create content and advertising for social networks and all forms of media. The company can participate in other ventures, establish branches and subsidiaries, and enter into all transactions and conclude contracts that are directly or indirectly related to the purpose of the company. The company can acquire, dispose of, encumber, manage, lease, and develop real estate. The company can provide financing on its own account or on behalf of others and provide guarantees and sureties for subsidiaries and third parties. The company can also acquire, register, manage, encumber, and dispose of patents, licenses, and intellectual property rights of all kinds.