The company's purpose is to acquire, manage, license, and exploit intellectual property rights, particularly trademarks and domain names. The company is also an operational holding company for the development, procurement, production, and distribution of lifestyle products, consumer goods, and technological articles. The company's purpose further includes the creation and distribution of digital content and media, as well as the provision of consulting services in the fields of design and brand management. The company may temporarily or permanently engage in trading activities with technical components, machinery, or industrial products of all kinds, particularly in the field of compressor technology, provided that these activities serve to promote or finance the company's purpose. The company may establish subsidiaries and branches in Switzerland and abroad, participate in other domestic and foreign enterprises, acquire or merge with similar or related companies, and enter into any transactions and conclude any contracts that are suitable to promote the company's purpose or are directly or indirectly related thereto. The company may acquire, hold, manage, encumber, exploit, and dispose of real estate, participations, financial instruments, intellectual property rights, and licenses in Switzerland and abroad. The company may conduct business with or for the benefit of related parties, including their direct and indirect shareholders and other group companies, namely grant loans to these parties or issue guarantees, sureties, pledges, or other securities to secure their obligations, in each case whether for a fee or not and even if these transactions are exclusively in the interest of the related parties. The company may engage in any other activity that is directly or indirectly related to the aforementioned purposes.