The company's purpose is: the acquisition and management, directly or indirectly, of participations in other companies or enterprises, Swiss or foreign, the financing of groups of companies as well as investment or placement activities, in Switzerland or abroad, as well as any other related activity; to carry out, on its own account or on behalf of affiliated companies, all commercial, financial, accounting, IT, technical, real estate, movable or consulting operations, and to conclude all contracts having a direct or indirect connection with its purpose and promoting its development; to carry out all activities related to the creation, management, operation, purchase, sale and holding of intellectual property rights, including in particular all copyrights, image rights, invention patents, trademarks, trade and service marks, domain names, designs and designs, in Switzerland and abroad; the acquisition, sale and administration of companies with an identical or similar purpose, to establish branches or set up subsidiaries in Switzerland or abroad. The company may also grant loans to its shareholders, to companies affiliated with them or to third parties, and provide guarantees, grant securities or guarantee any commitment made by its shareholders, companies affiliated with them or third parties. However, the company may not, in any case, hold, directly or indirectly, real estate in Switzerland, unless they have an exclusively commercial purpose.