The company's purpose is the import and export, wholesale, retail and e-commerce in the fields of cosmetics, accessories, jewelry and fashion; furthermore, business consulting, personal consulting and coaching, teaching, workshops, lectures (at universities and elsewhere), publishing books and educational materials. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire similar or related companies or associate with such companies as well as conclude all business and contracts that are intended to promote the purpose of the company or have a direct or indirect connection with it. It may acquire, manage, encumber and sell land, intellectual property rights and licenses of all kinds.