Insurance brokerage of all kinds and provision of related services; provision of financial services; provision of business consulting services, in particular development of structural and restructuring measures, implementation of sales and management training as well as development of marketing and advertising concepts; provision of tax consulting services to businesses and individuals as well as provision of related services; trade in goods of all kinds in Switzerland and abroad and provision of services in the areas of online marketing, lead generation, implementation of advertising campaigns and address transmission. The company may acquire, manage and sell land, buildings and real estate, securities and industrial property rights, contract and grant loans, provide guarantees and other securities, acquire, manage and exploit intellectual property rights. It may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, take over representations, acquire or establish similar or related businesses or sell acquired businesses as well as conclude all transactions and contracts that are intended to promote the purpose of the company or have a direct or indirect connection with it.