The company's purpose is to operate cinemas, hold film screenings, concerts and events of all kinds; the company may trade in image and sound carriers and finance and distribute image and sound productions. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, acquire, manage and sell real estate, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.