The company's purpose is to acquire, hold and manage participations in companies in Switzerland and abroad, as well as to finance them, to acquire, hold, manage and sell brands, copyrights, patents, licenses and, in general, intellectual property rights of all kinds, and to carry out all commercial, financial and industrial operations, including those involving securities, which are directly or indirectly useful for the pursuit of the main objectives. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, and grant securities for the liabilities of affiliated companies and third parties.