The company's purpose is: design activities in general, image management, advertising, public relations, press office, marketing, styling, and art direction (technical and artistic organization of the company image); the preparation, processing, and design of products and/or product models for small and large series for industry and craftsmanship, as well as packaging and coordinated or institutional images related to companies or public and private entities in general; the design of products intended for private or public furnishings, research, and development in the furniture sector, interior design activities, including the exhibition setup sector in general, with styling and art buyer activities, including turnkey delivery; consulting and design in the field of graphics in general, with the creation of printing plants and digital and typographic printing of any material, logo and brand design; the design of photographic sets and scenery, assistance, and styling during photographic shoots of advertising images or related to commercial catalogs; the preparation and processing of websites; the design of textile products, clothing, footwear, jewelry, and costumes; consulting in the field of company organization and enhancement, corporate marketing, trends, and trend studies; the design of prototypes and design models with its own brand, production by third parties, and retail and wholesale marketing of the same, in Switzerland and abroad, directly or indirectly; retail and wholesale trade, in Switzerland and abroad, of fashion, design, and interior and exterior furniture products through all sales channels, also through computer channels such as e-commerce, none excluded; the study and realization for the economic use or sale of patents, technologies, trademarks, know-how, human intellectual works in general, or new inventions suitable for industrial application in the furniture sector in general. The company can establish branches and/or subsidiaries in the national territory and abroad, as well as participate in other companies and/or represent them. The company can also carry out all commercial, financial, or other activities that are related to its purpose or suitable for promoting it, both in Switzerland and abroad, notably, but not limited to, building, acquiring, owning, and selling rights, movable and immovable property, issuing guarantees, sureties, and any other guarantee, also real, also for third-party debts, as well as acquiring and managing, also through leasing, instrumental real estate and acquiring, selling, exchanging, building, demolishing, rebuilding, and restructuring real estate, civil, industrial, commercial, agricultural, and tourist in general, as well as administering, managing, renting, and subletting its own properties.