The company's purpose is to execute, create and distribute software developments in the entertainment and social media sector, as well as all related services and the trade of goods of all kinds, in particular from the electronics industry. It does this in the spirit of eco-social balance, which establishes a balance between the company's profit interest and important social concerns. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.