The company's purpose is the operation of agricultural and viticultural domains, the production and marketing of wines, the acquisition and rental of agricultural or non-agricultural properties, the purchase and sale of viticultural products, the operation of public establishments such as wine bars, as well as all activities or services related to wine tourism. The company may grant loans or guarantees to third parties or related parties. The company may establish branches or subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, acquire or sell properties, except for operations prohibited by the LFAIE, carry out all operations and conclude all contracts intended to develop and expand its purpose or related thereto directly or indirectly.