The company's purpose is to engage in all activities in the fields of development, operation and marketing of franchises in Switzerland and abroad; all marketing, management and business consulting services; the acquisition, purchase, sale, administration, holding and management of participations in any companies or businesses; the planning, organization and financing of projects and affiliated companies. The company may carry out all operations and engage in all activities (commercial, financial, industrial, movable or immovable) that are intended to promote its purpose or that are directly or indirectly related to it. It may establish branches and hold participations in Switzerland and abroad, as well as acquire, manage and dispose of real estate or any form of real rights, except for all operations prohibited by the LFAIE. The company may also carry out any treasury or financing operation, in particular for the benefit of companies of the same group, participations or third parties, as well as grant guarantees, sureties and other securities in favor of any entity or person, within the limits of the law.