development, financing, acquisition, administration, management and consulting in the field of event concepts and entertainment, corporate seminars, training courses, sports, nutrition and travel; retail trade; hotel management; restaurant services including beverage sales; acquisition and management of participations in Switzerland and abroad, and administration of these participations, purchase, sale, management, administration, operation and rental of properties in Switzerland and abroad, excluding operations prohibited by the LFAIE; development, management, registration and sale of trademarks and franchises on an international level (cf. articles of association for complete purpose).