to represent and develop the activity of the Roger group worldwide, to participate directly or indirectly in the publication of the works of the artist Patrick Roger and the Roger group, to promote the works of the artist Patrick Roger and the Roger group, to intervene directly or indirectly in the presentation, exhibition, marketing and sale of the works of the artist Patrick Roger and the Roger group, to organize events related to this purpose, mainly to promote the artistic activity of the artist Patrick Roger and the Roger group, and finally to operate Roger group stores; the company may also deploy similar activities for any other artist for whom it has decided to act; the company may, either on its own account or on behalf of third parties, carry out all financial, commercial, industrial, movable and immovable transactions in Switzerland and abroad, directly or indirectly related to the main purpose; create branches or subsidiaries in Switzerland and abroad; participate in all companies having a direct or indirect relationship with its purpose; grant loans or guarantees to subsidiaries, shareholders or third parties.