The company's purpose is to provide consulting, assistance, representation and management in the field of marketing. Advertising promotion and marketing activities and events as well as general consulting. The acquisition, sale, rental, administration, financing, construction, restructuring, maintenance and extraordinary maintenance of its own real estate. The assumption and coordination of new projects on its own account. The verification and control of the entire process, from consulting to final results. The production and dissemination of graphic, photographic and digital works, the creation of Internet sites, the development and production of software, the trade in products and services in the field of communication. The company may assume agency and brokerage mandates in the insurance sector, as well as the representation of third-party companies. The company may establish branches and affiliates in Switzerland and abroad and may participate in other companies in Switzerland and abroad and carry out all commercial activities directly or indirectly related to its purpose. The company may take out financing on its own account and/or for third parties, issue guarantees and/or collateral for affiliates and/or third parties.