The company aims to provide lifestyle and international luxury concierge services to customers worldwide. The services include consulting, support and organization in areas such as travel, education, health and wellness, childcare, nutrition, luxury goods and gifts, or art brokerage. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as guarantees and sureties for subsidiaries and third parties.