The acquisition, sale, administration and management of participations in all commercial, financial, movable and immovable companies in Switzerland and abroad, in the sense of a holding company, it being specified that the company may hold a participation in a real estate company in Switzerland if the shares of the latter are listed on a stock exchange in Switzerland, or if the real estate company has the purpose of acquiring buildings for exclusively commercial use; all commercial activities, in particular in the field of marketing, advertising and business development; organizational and business development consulting; financial investment consulting, excluding any activity subject to the LSFIN and/or the LBA; all commercial brokerage activities such as brokerage or customer acquisition; real estate investment in Switzerland and abroad, excluding any operation prohibited by the LFAIE; investment in works of art or valuable or collectible objects such as watches. The company may, on its own account or on behalf of third parties, carry out all commercial, financial, industrial, movable or immovable transactions in direct or indirect relation to its main purpose, in Switzerland and abroad, excluding any activity subject to the LFAIE, LSFIN or LBA; it may open branches in Switzerland and abroad and take participations in other companies with a similar or related purpose, in Switzerland and abroad. The company may grant loans to shareholders and third parties.