The company's purpose is to trade in goods of all kinds, in particular the import, export, distribution and sale of consumer goods through online platforms such as Amazon (FBA) as well as wholesale and retail trade. Furthermore, the purpose includes the provision of services in the areas of e-commerce, logistics, marketing and product development. The company can also be active in the areas of investments, acquisition, management and exploitation of intangible and tangible assets, including licenses, patents, trademarks and real estate. It can also provide consulting, brokerage and management services in various business areas. The company can establish branches and agencies in Switzerland and abroad. It can acquire, manage and sell participations in other companies and real estate, as well as enter into any business and conclude any contracts that are suitable to promote the purpose of the company directly or indirectly, or which concern the investment and management of the company's assets.