The company's purpose is to develop concepts, plan, finance, establish, organize, rent, lease, advise, mediate and operate hospitality and sales establishments, as well as host events and provide services in the hospitality industry, including personnel placement and trading in goods of all kinds. The company may acquire, encumber, utilize, sell and manage claims, licenses, patents, inventions, procedures, copyrights, trademarks and other intangible assets. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, release, sell, mediate and manage real estate in Switzerland and abroad. It may also provide financing for its own account and for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.