The company's purpose is the manufacture and trade of watches, jewelry, gold and silverware and all other related and industry-standard articles; the operation of a watch and jewelry specialty store as well as maintenance and service for watches and jewelry. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.