The company's purpose is: the operation of watchmaking and precision engineering workshops; all activities related to the fields of watchmaking, jewelry and leather goods, including subcontracting, all services and advice, the creation, purchase and sale of watches, jewelry, leather goods and watch components, as well as all related activities. It may also carry out, either for its own account or for the account of third parties, all financial, commercial, movable or immovable operations directly or indirectly related to its corporate purpose and be interested, in all forms, in all similar enterprises, notably by taking participations in similar enterprises. The company may also establish branches and subsidiaries in Switzerland and abroad.