The company aims to provide services of all kinds in the areas of beauty, well-being, health and gastronomy, organize and conduct courses, trade in cosmetics, beauty and care products, food, beverages, luxury goods and other consumer goods, operate a restaurant with take-away and related activities; rental of course and treatment rooms. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, and enter into all transactions and contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It may acquire, manage, encumber and dispose of real estate, intellectual property rights and licenses of all kinds.