The company aims to develop, sell and trade, including online trading, of articles of all kinds. Furthermore, the company aims to provide corporate, consulting, marketing and communication services. It also aims to provide services related to the sale, trade and brokerage of original paintings and art objects by artists from Switzerland and abroad, self-made frames and art objects. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or establish similar or related companies, and enter into any business or conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. The company may acquire and sell real estate to promote the company's purpose.