The company's purpose is to provide services in the fields of media, communication, mandates, public relations, and coaching, as well as to trade in goods of all kinds, in particular agricultural products. It may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or establish similar or related companies, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It may also acquire, manage, and sell real estate.