The company's purpose is the production and distribution of alcoholic and non-alcoholic beverages, clothing, shoes, headgear, leather and protective clothing, as well as accessories, watches, timepieces, jewelry, precious metal jewelry and fashion jewelry, cosmetics, perfumes and articles for beauty and body care, sweet and salty baked goods and confectionery, cigars and accessories, games, toys, sports and fitness equipment. The company can organize and conduct scientific, cultural and sporting services, events, training sessions, congresses, festivals, competitions and tournaments of all kinds in the indoor and outdoor sectors. The company engages in import and export as well as trade in goods of all kinds. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.