The company's activities in the field of luxury services and VIP management, as well as the brokerage and sale of luxury products and services, such as the organization of events and promotions of any kind related to these activities. The management, purchase and sale of bars, restaurants, hotels, wellness centers and any type of public establishment, as well as the acquisition and granting of licenses. The company may also provide and create customized services for excellence clients in the field of leisure, hospitality, entertainment, cinema, culture, catering and entertainment. The company may provide consulting services and engage in activities in the field of advertising, promotion and sale of goods and services. The company may also acquire, manage, enhance and sell real estate in Switzerland and abroad, and may also take participations in commercial, financial and industrial enterprises, participate in consortia in Switzerland and abroad, in the sector related to the company's purpose or in other sectors.