The company aims to provide services in the fields of beauty and wellness, as well as trade in goods of all kinds, in particular cosmetics, beauty and care products. Furthermore, the provision of all related educational and training services, as well as the provision of gastronomic services. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire similar or related companies or merge with them, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It may acquire, manage, encumber and dispose of real estate, intellectual property rights and licenses of all kinds.