The company's purpose is to advise companies in Switzerland and the EU on protecting their interests in China, to advise companies in China on protecting their interests in Switzerland and the EU, to operate restaurants, to produce Asian food, and to trade in Asian products. Additionally, the company aims to manage a forum for Chinese culture in Switzerland, to manage a China Business School, to manage a China-European Management & Culture Institute, and to manage a China Health Center. The company may also establish branches, acquire or establish similar and/or related companies, acquire and sell real estate in Switzerland and abroad, and enter into any business and conclude any contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.