The direct or indirect operation and in all its forms of all business assets, the manufacture, distribution, concession of all license rights, franchise, agency, subcontracting or other agreements, in the field of Haute Couture, fashion, jewelry, clothing, jewelry (purchase/sale of works in precious metals), works of art, accessories and more generally various luxury products. All activities of creation, design, assembly, adaptation and marketing of glasses (frames and lenses including corrective lenses) and all optical products and accessories. The direct or indirect operation of restaurants, tea rooms, bars, and more generally of catering activities, purchase and leasing of all buildings (only stable establishments) and equipment necessary for this operation. The leasing or subleasing of all business or industrial assets directly or indirectly related to the above-mentioned object. Direct or indirect participation in all industrial or commercial operations through the creation of new companies, contributions, subscriptions or purchases of securities or social rights, mergers, management takeovers, partnerships or otherwise, except for the acquisition of participations in real estate companies in Switzerland. And more generally, all commercial, financial, industrial, movable and immovable transactions that may be directly or indirectly related to the company's purpose.