The purpose of the company is: the design and development of fashion and lifestyle; the technical design and development of various types of products in the clothing sector; consulting in terms of product development, timing, quality, efficiency, process improvement, brand strategy, and marketing. Consulting in workwear and the development of corporate identity strategy for companies. Design and development services for clients and also for its own projects and collections. The development, purchase, distribution, and sale worldwide of clothing items, yarns, fabrics, footwear, luggage, accessories, and so-called lifestyle products in textiles and non-textiles, for men and women. The company may participate in any form in other companies with a similar purpose, both in Switzerland and abroad. Furthermore, the company may carry out any commercial activity connected with the main purpose, including the purchase of real estate.