The trade in horological items, jewellery, and jewellery, repair, transformation, and expertise of the said items. The company may also carry out all operations related to the aforementioned objects, notably in the form of participations. In general, the company may create branches in Switzerland and abroad, participate in other companies, acquire or establish companies with an identical or similar purpose, carry out all financial, commercial, real estate, and other operations, and conclude all contracts aimed at developing its purpose or directly or indirectly related thereto.